Building a powerful eCommerce site goes beyond design—it’s about creating a seamless, engaging experience that tells the story of a brand. When Laura from The Kiss Co approached me for a Shopify Glow-Up, she wanted an update that would make her children's books and toy store visually compelling, user-friendly, and optimised for conversions.
The Vision
The Kiss Co had a clear mission: to make shopping for children’s books and toys feel as warm and joyful as the products themselves. My goal was to elevate the look and functionality of her site, making it intuitive and visually appealing while setting up upsell features to help grow her business.
Design & Functionality
- Brand Aesthetic: We kept the design playful and inviting, using soft colours and clean layouts to reflect the joy of childhood and warmth of family.
- Optimised Navigation: With simplified navigation, customers can now easily browse, choose, and buy, which encourages longer visits and helps boost sales.
- Upsell Integration: Key upsell features were added to increase order value, ensuring customers see complementary products before they check out.
- Mobile Optimisation: Given the number of customers shopping on mobile, the experience is smooth, efficient, and as engaging as on desktop.
The Result
Laura now has a website that’s not only visually appealing but also strategically optimiaed for a better shopping experience. Her customers can easily navigate, find what they need, and complete their purchases without frustration.
Customer Review
"Rachel was a dream to work with. She revamped and optimised my website quickly and effectively. She did an amazing job. Definitely recommend!"
— Laura Riley, The Kiss Co, Founder
www.thekissco.com.au
