Creating an eCommerce website is about more than just building a shop—it’s about crafting an experience that speaks to the heart of a brand. When KENI Sleepwear approached me to design their Shopify store, I knew we had the opportunity to blend their luxurious, comfort-driven ethos with a sleek, functional site that would make shopping feel as relaxing as slipping into one of their pieces.
The Vision
From the start, it was clear that KENI Sleepwear had a strong brand identity. Their collection was thoughtfully curated, with an emphasis on high-quality materials and elegant designs. My goal was to ensure that the website reflected the same level of care and attention to detail as their sleepwear line.
We aimed for a balance between minimalist elegance and a seamless shopping experience. I wanted customers to feel at ease while navigating the site, with clear calls to action and smooth checkout processes that made browsing feel as effortless as KENI’s soft fabrics.
Design & Functionality
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Brand Aesthetic: We kept the palette calming and with a pop, much like their signature sleepwear. Think neutral tones, airy creams, and a pop of green that invite customers to relax the moment they land on the page.
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User-Friendly Navigation: The layout is clean and intuitive, allowing users to easily browse collections, learn about the materials, and check sizing. We ensured that the path to checkout was simple—because nothing disrupts the shopping experience more than clunky navigation.
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Mobile Optimisation: Since so many customers shop from their phones, we made sure that the mobile experience mirrored the same luxury as the desktop version. Crisp images, easy scrolls, and an efficient cart system all add to the convenience.
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Customer Experience Features: Building trust was key, so we added reviews, clear shipping information, and an FAQ section to make shoppers feel confident about their purchase. These small details help bridge the gap between online shopping and the in-store experience.
The Result
The end result is a Shopify site that not only showcases the beauty and comfort of KENI Sleepwear but also makes the customer journey as smooth as possible. Each touchpoint—from browsing to buying—has been carefully curated to make the process enjoyable and hassle-free, allowing customers to immerse themselves in the brand.
Testimonial
Here’s what KENI Sleepwear had to say about their new site:
" Rachel Teys from Pink Pixel is the secret weapon that all new and established brands need in their arsenal. She made the very daunting step of setting up an e-commerce website from scratch incredibly easy - I felt truly involved and supported throughout the entire process. She knew exactly what I needed in terms of branding, look and feel, operations and customer service, and was able to deliver all of that and more. Rachel is smart, creative, collaborative, easy to work with and makes it her business to intimately understand your business in order to meet your desired goals. Her eye for design and detail is impeccable and her willingness to go above and beyond is notable from the very first interaction. I cannot recommend Rachel more highly"
Keely Sonntag - KENI Sleepwear - Founder
If you're ready to bring your brand’s online store to life, let’s chat! Creating a site that speaks to your customers and drives sales is my specialty, and I’d love to help your business grow. Click Here to Contact me